The awareness-raising bus was inaugurated on October 18th, 2017 in Bern. Between October 2017 and October 2018, the bus circulates throughout the country and inform the Swiss population about human trafficking in Switzerland. Passers-by are invited to visit the bus and to learn more about the different forms of human trafficking as well as to receive information about organizations and institutions to contact in case of suspicion.
The pink glasses are a symbol for the unrealistic vision that victims of trafficking often have before they enter the transit or destination country. They leave their home country with great hopes: to earn enough money to care for their family left behind! A new perspective! A unique chance! A better life! Victims are deceived and soon realize that reality is harsh, and different. Their hopes and dreams are broken. Reality is very distant from a life seen through pink glasses. They become victims of exploitation and abuse.
At the same time the slogan „don’t be blinded!“ also targets the Swiss population. Human trafficking is a phenomenon that exists around the world. In Switzerland also, human beings become victims of exploitation and trafficking. Don’t be blinded – open your eyes!